Reading your pipeline: four numbers that matter

7 Aug 2026 · 3 min read

Lead response time shows whether enquiries get attention while interest is fresh.

Visit rate, the share of leads that reach a site visit, shows how well agents qualify and persuade.

Visit-to-close ratio shows whether the right clients are being shown the right properties.

Days in stage highlights deals that are stuck. A deal sitting at "agreement" for a month needs a manager's attention, not another reminder.